Voter Registration the Facebook Way

Facebook’s Voter Push boosted registration across the United States. In California, over 123,000 people registered or updated their status within a day.  Marissa Lang, the Tech and Culture Reporter at the San Francisco Chronicle, discovered the Facebook effect in California was postive:

The spike in activity was driven by voters aged 17 to 25, those accounted for 36 percent of the online voter activity for the entire state. Secretary of State Alex Padilla credits social media, specifically Facebook for driving voters to register to vote.

Ms. Lang discovered that over 372,000 Californians  registered to vote over the span of five days. You can read the full article on Govtech, here.

Contributor: Ariana Romero, Pepperdine School of Public Policy, MPP Candidate ’18. 

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