On GovLoop Steve Radick offers guidelines for how governments and organizations can help non-techies get up-to-speed on social media and other online-technologies:
Realizing this fact (that I’m a nerd) and accepting that most people don’t share my passion for technology (because I’m a nerd) has helped me as I create presentations, write proposals, talk with my clients, and mentor my colleagues. You see, I used to get frustrated when I’d give presentations, and upon telling people to open their browsers, I’d hear, “what’s a browser?” Because, as my frustration would mount – “how can people still not have a basic understanding of the Internet???!!” – their frustration would escalate as well – “I can’t stand when people tell me I should be using some new tool when my way of doing things works just fine!” Instead of an opportunity to learn about technology that can help them, our mutual frustration led to an almost adversarial relationship. Not good. Now, I’m focused on empathizing rather than converting and explaining rather than criticizing.
Read the full article here.