Political Innovation v. the Greater Good

Hat tip to Cindy Gibson for drawing our attention to this recent podcast from techPresident:

MICAH SIFRY: “This kind of microtargeting and data analytics and so on may well work to enhance some people’s power, but it does not necessarily produce a situation where more people participate, more people have voice. I think this is a little provocative, especially to some folks on the Obama side who feel that they’re doing God’s work as progressives …We are still wrestling with the question of whether all this sophisticated use of science and data and analytics is really going to make the process better for everyone. And we didn’t settle it.”

After the campaigns, many staffers are deciding what to do next. Some are headed into the civic space, where they’ll apply lessons they learned on the campaigns in a nonpartisan way.

Can so-called “big data,” or data-driven persuasion, improve politics for everyone? Or is it just the province of a wealthy few? Join the conversation with your comments.

You can listen to the podcast and follow comments here.

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