Experts recommend a number of strategies to maximize public engagement through online mediums. At the 2015 International Association for Public Participation (IAP2) North American Conference in Portland, Oregon last month, Dave Biggs; Chief Engagement Officer of MetroQuest and an internationally-recognized author and public engagement strategist focusing on the use of software tools to enhance community participation for planning projects, provided the audience with 8 best practices for online engagement:
- Choose your tools very carefully
- Aim for a 5-minute experience
- Do not require registration
- Offer many ways to engage
- Make each step delightful
- Educate before asking
- Create hyper-relevant content
- Promote like a pro
You can watch highlights from the presentation, as well as the entire one hour panel presentation here.
Contributor: Brian Stewart, Pepperdine School of Public Policy, MPP Candidate ’17.