When it comes to engaging citizens, mobilizing them for fundraisers and campaign events among other things, NationBuilder, a digital hub for campaigns that handles website design, fundraising, organizing volunteers and social media, does a bit of everything.
Adam Satariano, a contributor for Bloomberg News, published an article featured on GovTech.com about Voter Demographic Software:
NationBuilder’s technology is pretty much turnkey. It’s not as sophisticated as a custom-built platform, but candidates who subscribe to the service can immediately start tracking voters and organizing volunteers, for far less money. In the world of retail politics, the company has become a great democratizer since its founding in 2009. It’s given a political novice like Trump access to the type of sophisticated tools that Barack Obama and Mitt Romney had to build in 2012, helping Trump get his supporters to turn out for primaries and caucuses.
You can read more here.
Contributor: Brian Stewart, Pepperdine School of Public Policy, MPP Candidate ’17.