The digital age offers unique opportunities for connection, but unique challenges as well. Perhaps the worst of these are the trolls.
Angelica Wedell is a multimedia communications expert and marketing and business development coordinator and editor-in-chief of The Civil Review at National Research Center, Inc. (NRC). She recently looked at ways that businesses and local governments can conveniently engage the public through social media, forums and comments to spread their brand and reach larger audiences. Wedell also points out the damaging impacts of internet negativity like trolls, cyber security dangers and rampant rumors, while offering ways around them.
Here are three quick tips for dealing with negativity on the Internet:
- Respond publicly. Now is your chance to debunk Web rumors for the commenter and anyone else thinking the same thing. Make sure to always be polite, human and accurate. You might even win over a few fans.
- Don’t feed the trolls. An attention-starved troll will wander elsewhere for sustenance. Ignoring them and hiding their posts will usually dissuade them.
- Avoid comment wars. Don’t let Internet debates drag you into an unproductive rabbit hole. Include a link to more information in the first public reply, and if that is still not enough, move the conversation away from the comments section.
They are a number of ways local governments can effectively deal with negativity online, to read more click here.
Contributor: Brian Stewart, Pepperdine School of Public Policy, MPP Candidate ’17