Social Media Landscape Survey

 ICYMI, Laura Royden offers a roundup of the many ways city leaders are engaging citizens via social media.  Royden provides an excellent breakdown and links to a variety of online platforms that city leaders have used, plus the challenges that engagement via social media presents:

Social media’s growth…represents a unique and important civic engagement opportunity for cities that goes beyond basic advertising. By taking full advantage of social media, cities now have a relatively easy, low-cost way to hold two-way conversations with residents, reach previously disengaged populations, gauge public opinion, garner feedback, and even analyze posts to make more informed decisions about city services.

For the full survey at Data-Smart City Solutions, click here.

Contributor: Benjamin Peterson, Pepperdine School of Public Policy Alumnus, MPP ’16. 

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