Thinking like a Marketer

At the Davenport Institute we often talk about the problem with an “if we build it they will come” mentality toward public engagement.  Sometimes reaching the public means thinking like a marketer.  The City of Abbotsford, BC recently undertook an extensive engagement process around long-term plans, and wants to make sure anyone who haven’t heard does hear.  So they’ve used creative ways to reach out including this humorous video:

Last week the City partnered with Metroquest to talk about successful online civic engagement. The recording of the webinar is available here.

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