At the Davenport Institute we often talk about the problem with an “if we build it they will come” mentality toward public engagement. Sometimes reaching the public means thinking like a marketer. The City of Abbotsford, BC recently undertook an extensive engagement process around long-term plans, and wants to make sure anyone who haven’t heard does hear. So they’ve used creative ways to reach out including this humorous video:
Last week the City partnered with Metroquest to talk about successful online civic engagement. The recording of the webinar is available here.