Do you need help increasing your online engagement efforts? In a recent article published on informz.com, Senior Digital Marketing Strategist at Informz, Vivian Swertinski shares with readers 5 Ways to Promote Online Community Engagement. In her article she points out:
It’s been reported that 74% of millennials feel technology helps them stay connected to the people in their social network, at work, and at home. It’s not surprising that audiences that grew up with technology often prefer to interact with colleagues and peers through online channels. These preferences are not likely to change, in fact, millennials will purposefully seek out organizations that make it easy to engage through digital channels.
As a result, she recommends (1) promote online community and networking opportunities at the time of recruitment, (2) welcoming new members to the community should be a part of the onboarding campaign, (30 promote popular topics and encourage audience members to join the conversation, (4) recognize individual community contributors, and (5) incorporate online community in the member renewal campaign as appropriate.
To read more, including access to online engagement resources click here.
Contributor: Brian Stewart, Pepperdine School of Public Policy, MPP Candidate ’17.